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Making Change at Confab Higher Ed 2014
If there’s Confab Higher Ed, there’s smart content—and tasty cake. Last week, a bunch of smart higher education content professionals landed in Atlanta for the second annual Confab Higher Ed cake...
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Storytelling with On-Brand News Content
Does your news content tell the story you want to tell? News content plays a big role in higher ed marketing and communications. It takes center stage on our website homepages and many top landing...
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Optimizing Your Content for the Social Feed
The following guest post was written by Mike Petroff, digital content strategist, Harvard University. Standing out in a social crowd Content strategy typically starts with planning for and managing...
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A Closer Look at Shorthand Visual Communications
Express yourselfLet’s put ourselves in the shoes of one of our students. A graduating student, let’s say. Perhaps their feelings are best represented like this: Or like this: (•_•) <) )╯College /...
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Ask Me Anything: How Can Higher Ed Use Reddit AMAs?
The following guest post was written by Ryan Morejon, social media community manager, and Angeline Evans, former digital media manager, at Florida International University. FIU’s Dr. Aileen Marty...
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Meghan Casey’s Tips For Time-Stretched Content Managers
Meghan Casey, author of “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right.” Don’t look now, but there’s a great new content strategy guide for content...
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Talking Silos and More with Amanda Costello
The Mississippi River begins in Minnesota and snakes its away down to through Louisiana bayou and into the Gulf of Mexico. While it remains to be seen if she will take a riverboat, University of...
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Defining Target Audiences: Who Are We Talking To, Really?
Do you know who you’re talking to? Do your users know? When I ask higher ed web teams who their primary audience is, inevitably the answer is "prospective students." Makes sense, right? Since higher ed...
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Considerations for Special Higher Ed Content Types
So many content types, so little time… We know many of the ways that higher ed communications is unique in practice from other industries—the quirks of the academic calendar, the diverse range of...
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Content Strategy Glossary of Terms
Do you sound like an alien talking jibba jabba? Help your web team understand content strategy concepts with a glossary of terms. I spend a lot of time in my work cleaning up jargon on college...
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The Rebirth of Email Newsletters
Make it something worth opening. The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, friends, I am talking about email. Email is...
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Navigating Business School Websites
The best website navigation systems appear so straightforward that you don’t think twice about how to use them. Like using a door handle to open a door. But often behind this simplicity is a complex...
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